CONTENT CREATION & STRATEGY
The following is a selection from a larger body of work completed for Thinkific Plus, an enterprise offering of the Thinkific LMS platform. This work was contracted through Shopwell Design.
Thinkific Plus provides a scalable platform with the tools and support that large scale organizations and creators need to offer exceptional learning experiences. Its features are optimized to accelerate onboarding, reduce churn, and fuel revenue.
ROLE: Content strategist / copywriter
DURATION: 2+ months
POSITIONING STATEMENT
The First Choice for Mid-Market and Enterprise Customer Education
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Offering strategic guidance on landing page formats and content types.
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Crafted six landing pages designed to convert visitors into speaking with a sales representative.
Focus on highlighting unique enterprise benefits of different features.
Moments of delight
THE INTENTION
Deliver copy with pleasant surprises hidden throughout while still emphasizing a professional and supportive organization. Headlines and supporting copy designed with intentional bits of well-timed, lines that have a ‘ring to them’, and the (very occasional) pun.
Technical understanding
Distill the functionality and value of an industry specific framework down to its most essential points of communication. Simplify complicated terminology to appeal to a wider user audience while still positioning features as powerfully robust.
THE INTENTION
Copy can sometimes be difficult to visualize for clients. That’s why I create pitch deck templates for select pieces of work to better illustrate the impact that great content strategy can bring to websites, packaging, social media, and more.
