CONTENT CREATION & STRATEGY
Selected work for Shopwell Design, a creative solutions studio based in Vancouver, Canada as part of their in-house re-brand and re-build.
Shopwell Design is a modern and multifunctional agency that works with digitally native brands and evolve their strategy, design, and performance by offering a combination of future-forward design and technical abilities.
ROLE: Copywriter
DURATION: June - September, 2024 + ongoing maintenance
We go beyond beautiful websites by putting you in direct contact with our team of seasoned experts, equipped with the skills you need to bring your vision to life.
KEY DIFFERENTIATOR:
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Worked in tandem with design, development, project management, and managing partners to articulate their success to new audiences.
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Animations with purpose
INTENTION
As a boutique agency, Shopwell is able to offer their clients immense flexibility. This includes their “above and beyond” approach, uniquely structured team, and high-touch partnerships mentality.
APPROACH
Headers for both the Home and Contact pages of the site reflect Shopwell’s major value propositions in both copy and design. Their mix of design, FED, and copywriting abilities are also demonstrated in a single, eye catching component.
Case study copy
Each case study required copy that complemented a wide number of visual examples from client websites, marketing, and internal resources.
INTENTION
Snapshot style highlights were used as anchor points on each page to articulate the impact Shopwell achieved in addition to their great design. Supporting copy for each highlight expands on details like technical understanding, metrics, and relationship management.