CONTENT CREATION & STRATEGY
Selected work for Shopwell Design, a creative solutions studio based in Vancouver, Canada as part of their in-house re-brand and re-build.
Shopwell Design is a modern and multifunctional agency that works with digitally native brands and evolve their strategy, design, and performance by offering a combination of future-forward design and technical abilities.
ROLE: Copywriter
DURATION: 3+ months
We go beyond beautiful websites by putting you in direct contact with our team of seasoned experts, equipped with the skills you need to bring your vision to life.
KEY DIFFERENTIATOR:
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Lead copy creation and editing across Home, Work, individual case studies, Process, and Contact pages to convey Shopwell's mission and position to potential clients.
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Worked closely with design, development, project management, and managing partners to articulate their success to new audiences.
Animations with purpose
THE INTENTION
One of the key aspects that we wanted to highlight was the dynamic flexibility that Shopwell offers as a boutique agency. It was important to communicate “above and beyond”, their uniquely built team, and high-touch partnerships mentality. To do this, we crafted headers for both the Home and Contact pages of the site that demonstrate these qualities in addition to a mix of design, FED, and copywriting abilities all rolled into one eye catching component.
Case Study Copywriting
We crafted case study copy that complemented a variety of visual examples from client websites, marketing, and internal resources. We focused on simple, but impactful highlights that add context to past work and demonstrate a well rounded understanding of client needs and execution.
